Voi Founders Launch AI Startup Pit as Stockholm Emerges as Europe’s Next AI Hub
Voi Founders Launch AI Startup Pit as Stockholm Emerges as Europe’s Next AI Hub
A new artificial intelligence startup from the founders of European scooter company Voi is quickly gaining attention in Europe’s growing tech scene.
Swedish startup Pit, co-founded by Voi CEO Fredrik Hjelm and former Voi executive Adam Jafer, has secured a $16 million seed funding round led by Andreesen Horowitz. The company is now being viewed as one of the latest rising AI startups coming out of Stockholm.
Pit focuses on enterprise AI solutions designed to learn how businesses operate and then create custom software to automate internal processes. According to CEO Adam Jafer, the company aims to help organizations improve productivity by reducing repetitive back-office tasks rather than replacing workers.
The startup’s platform is built around two core products: Pit Studio, which allows employees to guide AI systems through company workflows, and Pit Cloud, which delivers enterprise-grade AI software with governance, certification, and auditability features.
Pit began testing its services with pilot customers in industries including telecom, healthcare, and logistics earlier this year. The company said its current focus is strictly on internal operations and support functions instead of customer-facing AI tools.
The startup has also drawn attention online after controversial social media posts discussing the use of AI agents instead of junior engineers. Jafer later clarified that Pit now believes scaling requires a balanced team structure.
The company’s leadership includes former engineers from Klarna and iZettle, reinforcing its ties to Sweden’s tech ecosystem. Pit’s rapid rise also highlights growing investor interest in Stockholm’s AI sector, which continues to attract global venture capital firms searching for Europe’s next major tech unicorn.
Jafer added that European companies are increasingly interested in sovereign AI solutions, with many clients prioritizing European AI models and cloud infrastructure for security and compliance reasons.
